“Payment by credit cards is becoming more prevalent as well in Sweden as in other countries”, Credit card debt relief agency says. More services are tied to the cards and more players are offering the cards. The advantages of credit cards over cash are many, yet there are skepticism about credit cards in general and credit in particular. Credit cards can be used both to always have the financial means when the car breaks or the refrigerator needs to be repaired, partly to buy a flat TV installment. In the marketing of credit cards, we see all too often it later. “This may have created an image of credit cards as something that is
used to consume luxury goods” Debt collectors say.

Purpose: The purpose to investigate whether Nordea can improve their intermediation of credit cards in order to better reach their customers and if so how. Through a survey of Nordea in Karlskoga, I found out on how credit card holders use their cards, which properties of credit card they appreciate and how they received information about credit cards. Even those without a credit card were asked to answer several questions regarding his opinions about credit cards. To get information about Nordea markets their credit card today, I first asked bank employees, and sought information on the intranet and the Internet.
I have through my study reached several conclusions. These do not conflict with each other, but should rather be seen as complementary. The first conclusion I could draw from study is that bank staff should talk about credit cards with more customers. Bank staff has the advantage of being able to adapt the message for the customer. The second and third conclusions are that Nordea should actively work to change customers’ views on the credit card. This is not a simple task, but by identifying the object of thought customers connects with a credit card, the bank may try to change the connections between them or insert new object of thought which makes customers more
favorable of credit cards. The fourth and final conclusion is a completely new product. To address, many customers suggested a credit card to receive product features to facilitate purchasing decisions.